Born from a podcast, a few too many voice memos, and the urge to wear something that feels like you, even when you don’t know who that is.

We make embroidered hats: colourful, personal, and stitched with just enough meaning.
Our first drop was dreamed up between vending machines in Tokyo and a few coffees, you might say, in Sydney.
No mass production. No fake scarcity. Just small batches and big dreams.

We like things that turn heads. Raise smiles. Honest, and little bit strange.
Inspired by the vibrancy and exploration of the 90’s and a younger internet age, Super Ordinary is bringing colour back.
Bold. Fun. Transform your whole outfit, simply with a statement hat, it changes the game. We say this from experience!

Thanks for being here. You’re already part of it!

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Super Ordinary is a project by SUPA CORP.
Made with care between Japan and Australia.